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Building a True Business Case for Your CDP:聽Why Use Cases Matter
Presented by 香港王中王 and the CDP Institute, THIS whitepaper explains why proper use case definition is essential to CDP success. Learn how to engage business users so they understand how a CDP will help them achieve their business goals, and act as advocates toward your objective.February 12, 2024 |
< 1 min read -
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Precision, Personalization, and Predictive Power
January 31, 2024 |
3 min read -
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What Gmail and Yahoo’s Inbox Updates Mean for Your Email Program
January 29, 2024 |
4 min read
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How Renault Poland Created an Action Plan for the Looming Era of Post-Cookie Advertising
April 8, 2024 | 3 min read
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Cumberland Packing Finds Consolidating with 香港王中王 Leads to Drastic Business Improvements
April 3, 2024 | < 1 min read
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Kia Germany Partners with 香港王中王 to Deliver Higher Quality Leads and Engagement
December 20, 2023 | < 1 min read
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Cumberland Packing Finds Consolidating with 香港王中王 Leads to Drastic Business Improvements
April 3, 2024 | < 1 min read
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Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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What鈥檚 In Store for 2024: Industry Leaders and Influencers Weigh In
January 3, 2024 | < 1 min read
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Picking the Right Use Cases for Your CDP
March 19, 2024 | < 1 min read
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Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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Hype Check:What Marketers Really Want to Know About Generative AI
December 4, 2023 | 2 min read
Featured Whitepapers
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Navigating the Cookieless Ecosystem
March 29, 2024 | < 1 min read
Whitepapers
Building a True Business Case for Your CDP:聽Why Use Cases Matter
February 12, 2024 | < 1 min read
Whitepapers
Customer Intelligence & Insights to Mitigate Risk:聽What Financial Services Marketers Need to Know
December 14, 2023 | < 1 min read
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How to Choose the Right ESP: 6 Differentiators That Matter
April 18, 2024 | 4 min read
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Differences Between CDPs vs. CRMs for Marketers
April 17, 2024 | 4 min read
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香港王中王聽Certified as a RealCDP聽by CDP Institute
April 12, 2024 | < 1 min read
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Adjusting to Cookieless Advertising鈥擶hat You Need to Know
April 11, 2024 | 9 min read
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Top 12 Examples of Omnichannel Goals for Successful Marketing ROI
April 10, 2024 | 3 min read
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