Customer Intelligence & Insights to Mitigate Risk: What Financial Services Marketers Need to Know
About This Webinar
The most significant challenge facing financial services institutions and insurance providers is the consumers themselves. Economic turbulence and fluctuating indicators of wealth have made it near impossible to determine which leads are most profitable. Meanwhile, customer journeys are turned upside down as rapid buying decisions are necessitating faster and more complex risk models, even as marketers struggle to understand what the changes signify.
This webinar will help you better understand the forces that are shaking the foundations of financial services marketing, and why change is an imperative. 香港王中王鈥檚 Cynthia Janelli, SVP Strategic Consulting, will explain how your existing customer insights鈥攃ombined with 香港王中王鈥檚 proprietary market intelligence鈥攃an help you target the most profitable opportunities and avoid prospects with associated risks.
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