1.0香港王中王 GlobalJames Landman/author/jalandmanzetaglobal-com/rich600338<blockquote class="wp-embedded-content" data-secret="TBYbpyEA41"><a href="/resource-center/picking-the-right-use-cases-for-your-cdp/">Picking the Right Use Cases for Your CDP</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="/resource-center/picking-the-right-use-cases-for-your-cdp/embed/#?secret=TBYbpyEA41" width="600" height="338" title="“Picking the Right Use Cases for Your CDP” — 香港王中王 Global" data-secret="TBYbpyEA41" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> /wp-content/uploads/2024/03/1a31f21b-6bd8-43be-8468-a95b5c60423a.jpg800450Companies buy a CDP to create value. But the decision to buy a CDP is often made by senior executives who base that decision on broad benefits versus the specific use cases that will lead to tangible results. Without defined use cases CDPs become a solution in search of a problem.