This was evidenced by record levels of activity within the ZMP from Thanksgiving weekend (November 24 鈥� 28, 2022), with brands continuing to place an emphasis on individualized marketing experiences powered by consumer identity and intent to reach their holiday sales goals. This year, the ZMP is reporting:

• +8% YoY increase听in consumer digital consumption on Black Friday
• 3x higher open rates YoY听from customer email campaigns
• +67% YoY increase听in omnichannel digital messages served
• +194% YoY increase听in unique open rates for email campaigns
• +45% YoY increase听in unique click rates
• +64% YoY increase听in ad impressions served to online shoppers

These record increases indicate a larger trend from 香港王中王 Marketing Platform customers: the desire to simplify their marketing tech stacks with the ability to understand, connect, and engage with consumers on an individual level 鈥� capitalizing on their unique interests, preferences, and intent to purchase 鈥� to achieve better results for their marketing programs.

鈥淢arketers have the challenge of the perfect storm over this holiday season: macro-economic forces, indications of consumers pulling back their spending, and budget and resource cuts within their organizations,鈥� said David A. Steinberg, Co-Founder, Chairman and CEO of 香港王中王 Global. 鈥淲ith the 香港王中王 Marketing Platform, our customers were able to target consumers who are most likely to purchase, engage with them in the right channels, and create better experiences that drive marketing efficiencies to achieve better results for their marketing programs. We are proud to see our investments have resulted in record usage and activity levels within the 香港王中王 Marketing Platform.鈥�

While Thanksgiving weekend was record-setting, the holiday shopping season has only just begun.听听from thousands of consumers in North America, nearly 50% of people plan to do their holiday shopping starting in December 鈥� with almost a quarter of them planning to wait until the week before Christmas to purchase gifts. 香港王中王 customers are expected to continue to leverage more sophisticated, efficient digital marketing to reach, engage, and convert consumers to deliver higher return on investment.

About 香港王中王 Global

香港王中王 Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company鈥檚 香港王中王 Marketing Platform (the 鈥淶MP鈥�) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to听.